WE'LL TAKE THE

FIRST WATCH

First Watch launched in the United States with a complete range of stylish, consumer friendly personal flotation devices along with survival suits and coats.  Apex design and manufacturing set the stage for a highly competitive consumer brand.

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CANADA'S FLOTATION LEADER

SALUS MARINE

Water-play looms large in the collective Canadian psyche. Perhaps it is because we are a nation rich in water with over 31 thousand freshwater lakes & rivers covering almost 8% of our country. Or perhaps because we have the longest coastline of any country in the world.

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Everybody Wins

With Apex guiding the product line, everybody wins with First Watch flotation products.  Most importantly, the consumer receives a stylish, ergonomic safety product that's both easily worn and easily purchased. Fit and comfort are the driving concerns for First Watch, becasue a flotation device that's unworn, cannot save a life.  

First Watch dealers are able to meet very compeitive price points without giving up comfortable margins.  

Delivering On Brand Vision

Canada's passion for water-play inspired the humble beginnings of Salus Marine Wear Inc. In 1999, in the basement of his home in Waterloo Ontario, Steve Wagner designed the first Salus PFD, focussing on comfort, quality, function, style and attention to detail.

Today, the small Canadian manufacturer services paddlers, sailors, active families, and rescue professionals in Canada and around the world with its award-winning PFDs. Known as an industry innovator, Salus’ patented PFD designs have garnered industry accolades and international attention. That said, innovation in design is not the only thing that sets Salus apart.